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Inman Real Estate News
Homebuying off to strongest November start since 2022
Rebounding mortgage rates didn't stop buyers from shopping for deals last week, with requests for purchase loans up 6 percent last week compared to the week before and 31 percent from a year ago, according to lender data tracked by the Mortgage Bankers Association.
Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business: J.D. Power.
American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
Real estate vet and legal expert Mary-Frances Coleman is the association's first executive director. She said one of ARA's biggest challenges will be dealing with the "that's the way it's always been done" mentality.
Realtor.com puts ‘spotlight’ on listing agents with new feature
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight's launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent placement on home and directory search results.
Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
In this exclusive interview with Inman, the least dramatic "Selling the OC" cast member gets candid about real estate, reality TV and real life ahead of the Nov. 12 Season 4 premiere.
Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
In advance of its drop on Netflix on Wednesday, Oppenheim Group President Jason Oppenheim shared with Inman why the latest season of "Selling the OC" is the best one yet, and why the Newport Beach market is thriving.
‘Selling the OC’ drops today. Get to know the agents
We asked The Oppenheim Group's Orange County agents to share three things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures.
Why 88% of agent conversations never make it to the CRM
On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year.
How the 50-year mortgage could kill agent profitability
When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions.
3 essential AI prompts to make real estate writing easier than ever
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.
Falling home prices leave nearly 1 million Americans ‘underwater’
While negative equity rates remain low in most places, markets showing signs of concern include the Gulf Coast of Florida and Austin, Texas, ICE Mortgage Technology reports.
ALTA takes aim at seller impersonation fraud: What to know
As seller impersonation scams surge, the American Land Title Association is launching new protections, writes new contributor and current ALTA president Richard H. Welshons.
Should real estate agents have tattoos? The pros weigh in
Austin Victoria of "Selling the OC" talks about balancing personal expression and professionalism in an industry that is rapidly evolving.
Veterans have been ‘priced out,’ left behind by the housing market
The share of home listings that veterans can afford has dropped from roughly 57 percent in 2015 to 21.8 percent in 2025, as rising costs and slowing wage growth put more of the market out of reach.
Why affordability hits different in a military market
The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes.
7 lessons the Marines taught this CEO about running a brokerage
Sandilyn Burnett's years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes.
NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
At the end of his historic two-year term as president of the National Association of Realtors, Kevin Sears reflects on his legacy, the DOJ, 50-year mortgages and more.
Recruiting playbook: How to win agents (and keep them)
ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members.